Table of Contents

Introduction

Part 1: Book Industry Players and the Metadata Lifecycle

Part 1 explores the path and evolution of metadata through publishing and bookselling activities and channels and describes the players that create, distribute, enhance, and use metadata.

Chapter 1: The Metadata Lifecycle

Chapter 2: The Players

  • Publishers
    • Trade Publishers
    • Professional and Scholarly Publishers
    • Educational Publishers
    • Small and Independent Publishers
    • Self-Publishers
    • Digital Publishing
    • Selling from Publisher or Author Websites
  • Book Data Aggregators
  • Wholesalers, Distributors, and Ebook Aggregators
  • Retailers
    • Independent Bookstores
    • Chain Bookstores
    • Online Retailers
  • Libraries
  • Metadata Management Vendors

Part 2: Book Industry Metadata Standards

Part 2 outlines the history and development of book identifiers and book metadata standards, the organizations that administer the standards, and the role of standards in facilitating efficient data exchange in support of e-commerce.

Chapter 3: A Brief History of Metadata Standards and Practices

Chapter 4: Book Industry Standards for Sharing Metadata

  • ISBN and Other Identifiers
  • ONIX for Books
  • Other Standards

Chapter 5: National and International Standards Organizations

  • ISO and NISO
  • The International ISBN Agency and National ISBN Registry Agencies
  • EDItEUR and the ONIX Standard

Part 3: Essential Metadata Elements

Part 3 describes types of book metadata and the essential information about a book needed to fully support description, discovery, selection, and commerce needs. This section also explores the ways in which various metadata elements are used behind the scenes to drive search engines and machine-based decisions on what books to display to which readers.

Chapter 6: Must-Have Data for Bookselling

  • Metadata for Book Content Description
  • Metadata for Product Description
  • Metadata for Commerce

Chapter 7: Must-Have Data for Selling Books

  • ISBN
  • Elements of Product Description
  • Optimizing Metadata for Digital Publishing
  • Metadata in the EPUB Standard
  • Search Engine Optimization (SEO)

Chapter 8: Enhancing Data to Stand Out in the Marketplace

Part 4: Metadata Best Practices and Certification Programs

Part 4 introduces the national publishing industry organizations for Canada, the United States, and the United Kingdom and their approved metadata best practices. This section also discusses the certification and accreditation programs administered by the organizations. These programs evaluate and rate publisher metadata for compliance with industry standards, recommended core elements, and best practices.

Chapter 9: Book Industry Organizations

  • Book Industry Communication (BIC)
  • Book Industry Study Group (BISG)
  • BookNet Canada (BNC)

Chapter 10: Best Practices

  • Recommended Core Metadata Elements
  • Definitions and Style Guide
  • Guidelines for Using the ONIX Standard

Chapter 11: Certification and Accreditation Programs

  • Book Industry Communication Product Data Excellence Awards
  • Book Industry Study Group Data Certification Program
  • BookNet Canada Bibliographic Certification Program

Part 5: Metadata and the Future of Publishing

Part 5 discusses how metadata standards and practices are evolving in response to the increased importance of digital publishing, the rise of self-publishing, shifts in the roles of publishing industry players, and changes in reader expectations. In conclusion, the authors share their thoughts on the meaning of these trends for the future of publishing and the role of metadata.

Chapter 12: Trends in Book Publishing and Metadata

Chapter 13: Thoughts on the Future of Publishing and Metadata

Glossary

Bibliography & References

Industry Organizations

Vendor Directory

About the Authors

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