Table of Contents


Part 1: Book Industry Players and the Metadata Lifecycle

Part 1 explores the path and evolution of metadata through publishing and bookselling activities and channels and describes the players that create, distribute, enhance, and use metadata.

Chapter 1: The Metadata Lifecycle

Chapter 2: The Players

  • Publishers
  • Book Data Aggregators
  • Wholesalers, Distributors, and Ebook Aggregators
  • Retailers
  • Libraries
  • Metadata Management Vendors

Part 2: Book Industry Metadata Standards

Part 2 outlines the history and development of book identifiers and book metadata standards, the organizations that administer the standards, and the role of standards in facilitating efficient data exchange in support of e-commerce.

Chapter 3: A Brief History of Metadata Standards and Practices

Chapter 4: Book Industry Standards for Sharing Metadata

  • ISBN and Other Identifiers
  • Metadata Schemes
    • ONIX for Books
    • Other Schemes
  • Standards for Subjects
    • Book Industry Standards
    • Library Standards

Chapter 5: National and International Standards Organizations

  • ISO and NISO
  • The International ISBN Agency and National ISBN Registry Agencies
  • EDItEUR and the ONIX Standard

Part 3: Essential Metadata Elements

Part 3 describes types of book metadata and the essential information about a book needed to fully support description, discovery, selection, and commerce needs. This section also explores the ways in which various metadata elements are used behind the scenes to drive search engines and machine-based decisions on what books to display to which readers.

Chapter 6: Essential Elements for All Books

  • Metadata for Content Description
  • Metadata for Product Description
  • Metadata for Commerce

Chapter 7: Enhancing Metadata to Stand Out in the Marketplace

Chapter 8: Search Engine Optimization, Keywords, and Subjects

  • SEO and Keywords
  • Keywords and BISAC Subject Headings
  • Bookseller Website Search Engines
  • General Search Engines

Chapter 9: Optimizing Product Metadata for Digital Publishing

  • The Essential Elements
  • Ebooks and ISBNs
  • Expanded Options for Digital Content in ONIX 3.0

Chapter 10: Metadata in Digital Content Files

  • Uses of Metadata in Digital Content Files
  • Metadata in the EPUB File Format
  • Metadata in Proprietary Digital Formats

Chapter 11: Metadata for Self-Publishers and Small Publishers

  • Identifiers: ISBN, Proprietary Identifier Systems, and Industry Databases
  • Product Metadata Options in Self-Publishing Services
  • Digital File Metadata Options in Self-Publishing Services
  • Ebook Distribution Options in Self-Publishing Services

Part 4: Metadata Best Practices and Certification Programs

Part 4 discusses certification and accreditation programs administered by national pub-lishing industry organizations. These programs evaluate and rate publisher metadata for compliance with industry standards, recommended core elements, and best practices.

Chapter 12: What Are Metadata Best Practices and How Are They Defined?

  • Best Practices and Industry Standards
  • The Role of Industry Organizations in Defining Best Practices

Chapter 13: BISG’s Best Practices for Product Metadata: Guide for North American Data Senders and Receivers

  • History of BISG Best Practices Documentation
  • Intended Audience
  • Structure and Format of Best Practices for Product Metadata
  • A Closer Look at Metadata Best Practices for One Metadata Element
  • Integrating Best Practices Into Organizational Workflows

Chapter 14: Metadata Certification Programs

  • What is Certification?
  • The BISG Product Data Certification Program (PDCP)
  • The Evaluation Process
  • Fields Reviewed by the PDCP Certification Panel
  • Product Data Certification in Other Countries
  • Levels of Certification

Part 5: Metadata and the Future of Publishing

Part 5 discusses how metadata standards and practices are evolving in response to the increased importance of digital publishing, the rise of self-publishing, shifts in the roles of publishing industry players, and changes in reader expectations. In conclusion, the authors share their thoughts on the meaning of these trends for the future of publishing and the role of metadata.

Chapter 15: Trends in Book Publishing and Metadata

Chapter 16: Thoughts on the Future of Publishing and Metadata


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